The brief
Why this role exists
Introd does not need someone who can merely generate attention. It needs someone who can help users reach undeniable value and make that value compound across networks.
This person becomes Introd’s single early commercial owner. The role combines the essential pre-launch work that would otherwise be fragmented across Growth, Marketing, Community, Partnerships, Lifecycle, and Launch.
The work
What this person will own
- Initial ICP and launch wedge
- Design-partner and founder cohorts
- Concierge onboarding
- Activation and retention
- Referral and invitation loops
- Community-led distribution
- Lifecycle communications
- Founder and operator ecosystem campaigns
- Product Hunt coordination
- Launch conversion and follow-through
- Pricing and monetization experiments
- Customer evidence and case studies
- Growth instrumentation
- Trusted-network liquidity
The complete loop
How we define network liquidity
The percentage of target users who complete the full path:
- Connect an authoritative source
- Receive a usable graph
- Discover a credible path
- Obtain connector approval
- Complete an introduction
- Report a useful outcome
- Return, create another mission, or invite someone relevant
Relevant paths
Who may recognize themselves
- Former founder
- Founding GTM operator
- Accelerator or investor-platform operator
- Product-led growth leader
- Community-led growth builder
- Operator who has launched before a playbook existed
Show the work
Candidate evidence
Show us a growth system or launch you personally built, your exact contribution, what created durable value, and what produced only temporary attention.
No implied promise
The path from here
This person may eventually build and lead Introd’s growth organization. This opportunity does not promise a CMO title, board position, or promotion.
Contribution and ownership
Ownership should follow contribution.
Introd is being built by people who think and act like owners. Depending on the opportunity, commitment, applicable law, and formal approval, compensation may include stock options subject to the company’s equity plan, vesting terms, exercise conditions, and required corporate approvals.
A founding title describes the stage and level of contribution. It does not by itself create founder, officer, director, shareholder, or governance status.
How we work
How we work when the map is incomplete
Introd is still early enough that important decisions will not arrive with perfect evidence or detailed instructions. We expect people to ask good questions, form a point of view, make the work visible, and move.
We care about speed, but not the kind created by leaving a mess for someone else. We care about ambition, but not performance. We tell one another the truth, stay close to users, document consequential decisions, and protect the trust people place in the product.
You will have real ownership here. That means room to shape the work and responsibility for what happens after it ships.
A wider field of view
Bring the path that brought you here
The strongest teams are built by people with different histories, perspectives, and ways of seeing a problem. Introd considers qualified applicants without regard to race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, disability, veteran status, or any other status protected by applicable law.
If the work sounds like yours but your background does not match every conventional pattern, we still want to hear from you.